Marketing For The HEALTHCARE Industry
hfa translates technical benefits into emotional pull among those who make decisions related to medical treatment, devices and insurance.
True Results: Healthcare Brand Surpassed "Most Preferred" Status by 7%
Branding
Akron General Health System needed to increase usage among insured patients while facing funding challenges and the intense competition that comes with providing healthcare in Northeast Ohio. hfa developed a brand position and strategy that made Akron General Health System the community’s first choice.
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How to Keep Your Brand Beating Strong in the New Healthcare Era
To survive and thrive in the new healthcare era, companies need to find unique ways to offer patient experiences that deliver on their brand promise. Read more »
With hfa’s help, Akron General Health System was able to reinvigorate our brand and increase consumer preference.
Mary Brackle, Director, Marketing,Akron General Health System