Successes Achieved For Clients
Case Studies
Event Planning and Promotion
Dunlop® Tires
With a very limited budget, hfa helped Dunlop stand out to media outlets, tire dealers and consumers alike at the Specialty Equipment Market Association (SEMA) trade show, the largest automotive aftermarket trade show in the country.
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Dealer Relations Solutions
The Goodyear Tire & Rubber Company
With information from the Goodyear brand previously scattered across multiple touchpoints, tire and service dealers were frustrated and struggling to stay aligned. hfa developed new ways of sharing information that better fit dealers’ needs.
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Promotions and Point-of-Sale Materials
The Goodyear Tire & Rubber Company
Goodyear tasked hfa with increasing tire purchases through promotional events, but research confirmed that an offer alone wouldn’t ensure a positive ROI. hfa delivered a multi-faceted solution.
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Rewards Plus Website Redesign
The Goodyear Tire & Rubber Company
Goodyear Rewards Plus is a web-based program for sales associates who work at tire and service dealers. Since the program began, sales associates who complete product training through the website have been able to receive rewards for selling eligible tires — but for some time, the website was being underutilized.
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Conference Message Integration
The Goodyear Tire & Rubber Company
Every year, thousands of tire and service dealers from around the country attend the Goodyear Dealer Conference. Goodyear relies on hfa for help making sure this event motivates retailers and their staff to sell more Goodyear tires, so hfa learned what dealers really want and made it happen.
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Additional Work Samples
The Goodyear Tire & Rubber CompanyAssurance® TripleTred™ Android App
The Goodyear Tire & Rubber CompanyAssurance® TripleTred™ All-Season Video
The Goodyear Tire & Rubber CompanyCars 2 Movie Elements
The Goodyear Tire & Rubber CompanyEagle® F1 All-Season Video
The Goodyear Tire & Rubber CompanyFierce Tire Brand
The Goodyear Tire & Rubber CompanyNumbers Campaign
The Goodyear Tire & Rubber CompanyUltra Grip® Ice WRT
The Goodyear Tire & Rubber CompanyWrangler Hit The Trails Banner Ad
The Goodyear Tire & Rubber CompanyWrangler Music Video
The Goodyear Tire & Rubber CompanyWrangler Tire Launch
The Goodyear Tire & Rubber CompanyWrangler Try One On Banner Ad
Just TiresJust That Easy
KELLY® TIRESSafari ATR® Video