hfa has deep roots in marketing for automotive industries, having worked with The Goodyear Tire & Rubber Company since 1940. Since then, the range of our work has broadened and we’ve gained rare and valuable marketing insights through thousands of interactions with drivers, tire and service dealers, and businesses in need of trucking services.


hfa is more than just an agency; they are a cornerstone of Goodyear’s success.
Gary Medalis, Director, Marketing
hfa has been flexible and strong enough to help us move our business forward.
Andy Traicoff, Vice President