hfa

Meet hfa's Leadership

 

Together, the hfa leadership team has in-depth expertise about every aspect of marketing. Each with many years of experience, the team is diligent about keeping up with changes, trends and current best practices in both the marketing industry and the industries of our clients.

Select a photo to learn more about that individual.

For nearly 25 years, Chuck has been guiding hfa’s operations, client affairs, contractual relationships and fiscal management with an uncompromising dedication to integrity and creativity. His straightforward, frank approach to problem-solving helps bolster our ability to effectively provide the best possible service for our clients.

A member of the American Institute of Certified Public Accountants and previously with a “Big 4” accounting firm, Chuck is now active in numerous organizations including the 4As finance committee and Leadership Akron. He is also president of the Northern Ohio Golf Charities Foundation Board and former chairman of the Walsh Jesuit High School Board of Directors.

Shirley’s marketing, research and account planning experience coupled with her naturally inquisitive nature makes her an ideal leader of hfa’s Strategy and Insights department. She also heads up the agency’s initiative for mega-collaboration across research, media, PR and interactive disciplines and is a driving force behind the agency’s digital marketing services.

    Skill Set
  • Strategic planning
  • Account planning
  • Research design and implementation
  • Brand positioning development
  • Market plan development and stewardship
  • Digital and social strategy development
    Account History
  • Akron General Medical Center
  • LP Building Products
  • AkzoNobel (LIQUID NAILS Adhesive, Glidden Paint)
  • LMC (Lumbermen’s Corporation)
  • The Goodyear Tire & Rubber Company (Goodyear, Dunlop, Kelly, Goodyear Commercial Truck)
  • Icynene Spray Foam Insulation
  • Tremco

Keith prides himself on bringing an imaginative game plan to the client’s business. As a client partner, the team relies on Keith to identify critical implications and help find effective solutions. A highly strategic marketing communications executive, Keith has more than 20 years of experience in helping clients achieve critical growth goals, key metrics and ROI objectives.

    Skill Set
  • Strategic planning
  • Brand positioning development
  • Brand campaign development/management
  • Shopper marketing
  • New product launches
  • Digital, broadcast development
  • Media strategy implementation
  • Event marketing
    Account History
  • Akron General Medical Center
  • AkzoNobel (LIQUID NAILS Adhesive, Glidden Paint)
  • The Goodyear Tire & Rubber Company (Goodyear, Dunlop, Kelly, Goodyear Commercial Truck)
  • KraftMaid Cabinetry
  • Simonton Windows
  • Greater Akron Chamber

Dale is focused on making things happen. His strong communication and leadership skills help maximize team performance to obtain results for our clients. From product launches to brand positioning, Dale has a broad experience base that allows him to be versatile and adaptable in helping clients reach their marketing and communications goals.

    Skill Set
  • Brand strategy and positioning development
  • Brand leadership and stewardship
  • Traditional and interactive communications
  • Creative vision
  • New product launches
  • Strong business-to-business background
    Account History
  • The Goodyear Tire & Rubber Company
  • Dunlop Tires
  • Kelly Tires
  • Simonton Windows
  • Choice Hotels International
  • IBM
  • Rock and Roll Hall of Fame and Museum

Maggie's diverse knowledge and keen insights are instrumental to her clients' strategic planning efforts. With more than 25 years' experience, she has worked in a variety of marketing communications categories including Automotive After Market, Building and Home Products, Healthcare and Travel/Tourism.

    Skill Set
  • Product launches
  • Interactive development
  • Broadcast production
  • Creative development
  • Shopper marketing
    Account History
  • Akron General Health Systems
  • Zimmer
  • Medical Mutual
  • The Goodyear Tire & Rubber Company
  • Glidden Paint
  • LIQUID NAILS Adhesive
  • Devoe Paint
  • Flood Wood Care
  • KraftMaid Cabinetry
  • BlazeMaster (Lubrizol)

The son of a custom home builder and an avid DIYer, Kevin likes to build things. So he understands the relevance of a strong foundation when building solid client strategy, campaigns and programs. The results of Kevin’s well-conceived blueprint? Stronger brands and success in the marketplace. With more than 20 years’ experience in account management and client services, Kevin puts himself in the customer’s shoes every time.

    Skill Set
  • Expertise in home improvement and building products categories
  • Brand planning
  • New product launches
  • Strategy development
  • Campaign and channel planning
  • Regional and direct marketing programs
    Account History
  • LP Building Products
  • Icynene Spray Foam Insulation
  • Carter Lumber
  • Therma-Tru Doors
  • Simonton Windows
  • LIQUID NAILS Adhesive

The growth and development of all agency associates comes under Matt’s capable leadership. Previously an account manager at hfa, he additionally oversees agency recruitment and training programs. Passionate about northeast Ohio, Matt is a member of Leadership Akron Class 29 and a former President of Torchbearers, a leadership development organization for young professionals. He serves on the board of the Greater Akron Chamber and is a member of the Akron Art Museum’s marketing committee.

    Skill Set
  • Talent development
  • Human resource management
  • Agency operations and workflow
  • Team development
    Account History
  • The Goodyear Tire & Rubber Company
  • Bridgestone/Firestone
  • MAST (Michelin, BF Goodrich, Uniroyal)
  • Continental/General
  • Pirelli
  • IBM
  • McDonald’s

Tracy is an energetic and enthusiastic creative director with over 15 years of advertising experience, during which she has amassed an encyclopedic knowledge of digital branding, online strategy, web design and concept development. She is dedicated to fostering results-driven creative solutions and uses her passion for the industry to both lead and inspire our Creative Services team.

    Skill Set
  • Expertise in digital branding and online strategy
  • User-centered design methodologies
  • Interactive marketing
  • Concept and strategy development
  • Multi-channel strategies
  • Team work and thought-leadership
  • Product launches
    Account History
  • Nationwide
  • Cleveland Clinic
  • Maidenform
  • Swagelok
  • Crane & Co.
  • Vitamix
  • Limited Brands Inc.
  • Lincoln Electric
  • Microsoft
  • Jos. A Bank
  • Philosophy
  • Xylem Inc.