Strategic Insights
Insights
3 Steps to Supercharge Automotive Sales to Women
07.29.2014/Keith Busch
Automotive brands can more effectively sell to women by following these three steps.
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Don’t Let “Non-Brands” Threaten Your Established Name Brand
07.29.2014/Keith Busch
Automotive name brands need to combat the threat from “non-brands.”
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The Group of Auto Consumers You Can’t Afford to Overlook
07.29.2014/Keith Busch
Many automotive brands ignore this critical group of unique consumers — or fail to understand what they really want.
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Capitalize on Drivers’ Need for Long-Lasting Vehicles
05.30.2014/Keith Busch
With the average age of cars on the road in the U.S. at an all-time high, brands needs to shift their thinking to continue to grow.
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How Observing Three Essential Truths Can Lay the Foundation of a Successful Brand
04.01.2013/Keith Busch
Looking to build a strong brand? First, learn how to uncover critical insights and use what you find to define an effective brand promise.
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How to Help Your Dealers Succeed in the Digital Landscape
04.01.2013/Pete Radke
If your products are distributed through dealers, salesperson-customer interactions must be treated as a critical part of your marketing efforts. Use these six strategies to improve dealer success.
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The Rise of the Digital Shopper
03.01.2013/Lauren Reed
The trend of online shopping is creating new opportunities for brands to collaborate with channels. Learn four ways to get started.
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The Tablet Takeover
06.25.2012/Lauren Reed
Gain a better understanding of how tablets and e-readers are being used by your customers and by other marketers and what that could mean for your brand.
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