hfa partnered with Athlon sports, the largest publisher of sports content in the U.S., to develop a high-impact direct marketing and sales program aimed at big builders.
hfa partnered with Athlon sports, the largest publisher of sports content in the U.S., to develop a high-impact direct marketing and sales program aimed at big builders.
hfa coordinated the program through the sales reps, monitoring success and providing support. The program was very successful and resulted in five major big builder conversions and created dozens of future opportunities. LP recognized this effort as one of their most successful attempts to unite their sales and marketing efforts.