Louisiana Pacific developed an exterior panel, ideal for use on sheds, and they wanted help understanding how to launch this new product to a specialized builder/dealer network.
Louisiana Pacific developed an exterior panel, ideal for use on sheds, and they wanted help understanding how to launch this new product to a specialized builder/dealer network.
hfa conducted field research that guided our recommendations to create a sales approach that included "sell through" and "sell out" materials such as flyers, sell sheets, product samples, a radio spot and point-of-sale materials.