Tremco “Definitions” Ad Campaign
To increase awareness of its ManagedAssets™ program among both internal and external audiences, Tremco needed a campaign that would break away from traditional roofing advertising. hfa responded with ads that used definitions to set up industry obstacles and support copy to present solutions through a play on words.
To increase awareness of its ManagedAssets™ program among both internal and external audiences, Tremco needed a campaign that would break away from traditional roofing advertising. hfa responded with ads that used definitions to set up industry obstacles and support copy to present solutions through a play on words.