By Keith Busch / 07.29.2014
3 Steps to Supercharge Automotive Sales to Women
Automotive brands can more effectively sell to women by following these three steps. READ MORE →
At hfa, we're always making headlines (and not just the kind that go into ads. Here you can read more about our latest news, strategic insights we've published and awards we've won.
Automotive brands can more effectively sell to women by following these three steps. READ MORE →
Automotive name brands need to combat the threat from “non-brands.” READ MORE →
Many automotive brands ignore this critical group of unique consumers — or fail to understand what they really want. READ MORE →
With the average age of cars on the road in the U.S. at an all-time high, brands needs to shift their thinking to continue to grow. READ MORE →
Looking to build a strong brand? First, learn how to uncover critical insights and use what you find to define an effective brand promise. READ MORE →
If your products are distributed through dealers, salesperson-customer interactions must be treated as a critical part of your marketing efforts. Use these six strategies to improve dealer success. READ MORE →
The trend of online shopping is creating new opportunities for brands to collaborate with channels. Learn four ways to get started. READ MORE →
Gain a better understanding of how tablets and e-readers are being used by your customers and by other marketers and what that could mean for your brand. READ MORE →
To survive and thrive in the new healthcare era, companies need to find unique ways to offer patient experiences that deliver on their brand promise. READ MORE →
For a healthcare brand to succeed in this highly competitive industry, it’s critical for it to stay focused and consistently deliver on its one promise. READ MORE →
Social media has changed consumers' expectations of companies. To keep up, organizations need a content strategy that accomplishes three important goals. READ MORE →
As the housing market returns, it’s important for building product manufacturers not to fall into the traps that have emerged since the downturn. READ MORE →
Word of mouth is becoming increasingly influential, in part, due to a broader cultural shift toward shopping smarter. With information and online reviews at our fingertips anytime and anywhere, fact checking has become a routine part of almost every purchase. READ MORE →
As more and more consumers use mobile devices to browse and shop, is your marketing keeping up? Are these tactics right for your brand? READ MORE →