AKRON, Ohio (December 9, 2013) – Hitchcock Fleming & Associates Inc. (hfa), a full-service marketing communications agency, has been honored by the W3 Awards with a Best In Show distinction for an Integrated Campaign in the category of construction for the LP SmartSide Design Planner.
The W3 Awards is the first major web competition to be accessible to the biggest agencies, the smallest firms and everyone in between. It is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body of top-tier marketing professionals.
LP Building Products and hfa wanted to help consumers visualize the look of their homes after they were beautified and improved with LP® SmartSide® engineered wood siding. With that goal in mind, the team created the LP SmartSide Design Planner, which allows users to create and save design images, access information about their projects and share their projects with friends. Users can choose virtually unlimited combinations of siding styles, colors and accents.
Easy ideas
The process is easy. Users upload a photo of their home to the LP SmartSide Design Planner or choose from an on-site gallery of photos indicative of a wide range of home styles to match the user's home style. Then a variety of lap and panel siding and shake accents can be applied in many popular colors. Additionally, different products and colors can be applied to different parts of the home. Roof colors and masonry types are options too.
"The LP SmartSide Design Planner can help inspire consumers with project ideas, help them make product decisions and give them more confidence in their purchase decision, even post their designs to social media sites for family and friends to offer feedback. Ultimately, they can contact an LP preferred remodeler to get started on their home project right away," said Jennifer Jenkins, LP SmartSide segment marketing manager.
LP SmartSide products are manufactured with LP's proprietary SmartGuard® process and come with an industry-leading 5/50-year limited warranty; go to www.lpcorp.com for details.
Contractor guidance, product availability
The LP SmartSide Design Planner enables users to find a contractor who may be able to help and offers important points for determining which contractor is best for the project. Consumers can also search for dealers and lumberyards that carry LP products and the Planner may be able to help them with additional product or contractor information.
About LP Building Products
Louisiana-Pacific Corporation is a leading manufacturer of quality engineered wood building materials including OSB, structural framing products, and exterior siding for use in residential, industrial and light commercial construction. From manufacturing facilities in the U.S., Canada, Chile and Brazil, LP products are sold to builders and homeowners through building materials distributors and dealers and retail home centers. Founded in 1973, LP is headquartered in Nashville, Tennessee, and traded on the New York Stock Exchange under LPX. For more information, visit www.lpcorp.com.
About hfa
Hitchcock Fleming & Associates Inc. (hfa), a leading full-service marketing agency in Northeast Ohio, was named one of the Top Workplaces 2012 and 2013 Northeast Ohio by The Cleveland Plain Dealer. hfa’s areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media for retail, industrial, automotive, medical, travel, building product and government clients. To learn more, please visit teamhfa.com.