Building on customers’ positive emotional experiences at lumberyards, hfa created an effective campaign for Carter Lumber centered around the concept of “The Yard” – a place where all customers are treated like professional builders. Humorous TV spots were the cornerstone of this enormously successful campaign.
Building on customers’ positive emotional experiences at lumberyards, hfa created an effective campaign for Carter Lumber centered around the concept of “The Yard” – a place where all customers are treated like professional builders. Humorous TV spots were the cornerstone of this enormously successful campaign.