Choice Hotels “Freeville” Television Spot
Choice Hotels television ads had traditionally focused on various locations; now it was time to shift that focus to value and amenities while maintaining the playful tone of the signature Johnny Cash theme music. To accomplish this, hfa introduced the town of “Freeville” – a fun and memorable way to embody the Choice Hotels value message by pointing out the free perks available to every customer.
Choice Hotels television ads had traditionally focused on various locations; now it was time to shift that focus to value and amenities while maintaining the playful tone of the signature Johnny Cash theme music. To accomplish this, hfa introduced the town of “Freeville” – a fun and memorable way to embody the Choice Hotels value message by pointing out the free perks available to every customer.