20% More Enrollment Than Predetermined Goal
Results
- 50% Of members are actively engaging with the site to train, develop marketing materials participate in the rewards points program
- 20% More members enrolled within the first few months than were projected to enroll within the year
Challenge
Simonton Windows sells to distributors, who sell to contractors, who sell to homeowners. The brand needed a way to establish and maintain direct, long-term relationships with contractors to help the brand generate lasting demand.
Insight
hfa conducted extensive research and analyses, which confirmed that contractors wanted brands to act as "behind-the-scenes" business partners to help them to better compete in their local markets.
Solution
hfa worked with Simonton to develop Simonton ProNetwork, a web-based loyalty program especially for contractors. The program includes marketing support and training to help contractors sell and install Simonton products, added incentives for doing so, plus additional resources to help contractors with general business challenges. hfa also helped build awareness and enrollment by creating promotional materials, including direct mail and emails sent directly to contractors, as well as materials for distributors to share with their contractor customers.