hfa Insights, News & Awards


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Building Connections That Count for Kraftmaid®


  • Highest share of positive sentiment among its key competitors on Facebook (NRS Reporting, 2015)
  • Highest volume of conversation among its key competitors on Facebook (NRS Reporting, 2015)
  • 12% Average engagement rate per post on Facebook (2014)
  • In The Top 10 influential domains based on volume in the cabinetry category from the KraftMaid By Design blog (NRS Reporting, 2014)
  • 61K+ Views and 78K+ Minutes watched on the KraftMaid YouTube channel (2014)
  • 2K Average daily impressions on the KraftMaid Pinterest page


KraftMaid wanted to increase consumer engagement and positive sentiment on its owned social media properties.


Through social listening and learnings acquired through research, hfa identified how to successfully leverage social properties to best engage with homeowners throughout their shopper journey. We also identified social spaces that homeowners were visiting where KraftMaid had no presence.


hfa developed key themes designed to inspire, educate and build consumer confidence, which serve as the foundation for developing and sharing engaging content throughout the consumer journey. hfa also created KraftMaid profiles on additional social platforms to help reach and engage a previously untapped group of users.

Check out the work in our portfolio