hfa Insights, News & Awards


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Hitchcock Fleming Bolsters Romeo's Pizza Online Sales With Redesigned Website

AKRON, Ohio (December 21, 2017)Hitchcock Fleming & Associates, Inc. (hfa), a full-service ad agency in Akron, Ohio, redesigned the website of Romeo's Pizza. The redesigned mobile- and tablet-friendly site launched two months ago and has increased Romeo's traffic on the site by 10 percent, online ordering by 6 percent and sales on the app by 5 percent.

Romeo's charted a new food-first customer experience strategy, then asked hfa to develop a digital redesign to achieve the company's growth goals. The primary goals were to drive conversion to online order, increase online orders and attract new customers. hfa created an optimized web design and search-engine optimization plan and improved the website's brand experience.

“Enhancing the customer experience was our first priority with redesigning the website. hfa listened to our ideas and built a visually stunning website which features our new product photography. These things have combined to increase sales of our award-winning products,” said David McCafferty, vice president of marketing, Romeo's Pizza Franchise, LLC. “The site will also help us with franchising efforts.”

“hfa's strategy and insights help our clients solve their challenges and achieve measurable success,” said Kevin Kinsley, hfa partner/client development. “Our digital creative for Romeo's Pizza spotlights the chain's fantastic food and has improved its customer engagement on the web. We're very pleased to help Romeo's Pizza grow its slice of the Delivery & Carryout Pie.”

About Romeo's Pizza
The 32-restaurant chain is headquartered in Medina, Ohio, and has store locations in the Ohio metro areas of Cleveland, Columbus and Akron. As an emerging brand and one of the top 100 pizza companies in the country, Romeo's Pizza has been named Best Pizza in North America, Best Gourmet Pizza in North America, Best Pizza in the Midwest (three times) and Best Pizza – People's Choice Award (10 times) while earning third place in the Food Network Pizza Challenge. For more information about Romeo's Pizza, visit romeospizza.com.