hfa Insights, News & Awards


At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

Promotions in Durable Goods: When to Leverage Promotions

Typically, consumer packaged goods (CPG) marketers think of promotions solely as a means to move products and improve profits. In the case of durable goods, you should consider the additional business reasons why a promotion may benefit your business.

The key in durables is finding the right balance between the supply you do or don't have and the demand that you predict will come from your promotional efforts.

Aligning Promotions with the Customer Journey

Understanding your category's unique journey can help you tailor your promotional strategy to your brand's pain points and goals you have set across the journey. These vary based on whether you are in the CPG or durable goods category.