Create Buzz Around Your Brand with Facebook Live (Part 2)
In Part 1 of this article, you learned why Facebook Live and other live streaming video platforms are helping brands improve social media engagement and sharing. Now we'll talk about how you can achieve the same success.
HOW TO USE IT
Using this new content platform effectively depends largely on your brand's persona. You need to consider what type of content your audience finds valuable, as well as what you'd like to share now that you couldn't before. Here are a few ideas on how to incorporate Facebook Live into your video strategy:
BEHIND-THE-SCENES CONTENTGive your audience an exclusive look at something they've never seen before. Maybe it's a virtual tour of your company's office building or manufacturing facility. Perhaps it's a demonstration of how a product is made.
LIVE EVENTSOpening a new store? Unveiling a new product? Think about where and when you have events for your brand and how you can share that information with your audience.
CONTESTSUse Facebook Live to announce a contest or sweepstakes. This can be followed by a standard post that provides all the important details.
NEW PRODUCTSAre you launching a new product? Show it in action. A live demo can offer insights into the product that a written description can't.
AUDIENCE INTERACTIONDiscuss a topic of interest, and promote this session before you actually go live. This will encourage your audience to tune in at a certain time to talk about a certain topic. Plus, fans can comment on your video as they watch, giving you the opportunity to address comments and questions in real time.
HOW TO ENSURE SUCCESS
Just like every other aspect of marketing, the success of your live stream depends on your plan. Here are a few ways to ensure the success of your live streaming video.
QUALITYRemember that you're creating a brand experience for your audience. While people will forgive a slightly shaky camera, low light and bad audio can turn people away very quickly. Be careful to make sure you're doing everything you can to make your live content as high quality as possible.
PRE-PROMOTIONCreate excitement around your live broadcast by promoting it ahead of time. This can be as simple as a status update to tease the date and time of the broadcast.
VIDEO LENGTHUnlike other video platforms, you'll gain more reach the longer your video is live. Giving people a chance to find your live video is important; however, having content to sustain that length of time is critical to keeping the audience engaged.
Facebook Live presents a big chance to engage your audience in a whole new way. Don't get left behind; jumping into this type of content while it's still new will ensure that you're ahead of your competition.