3…2…1…Launch Initiated

The brand-new M-Series boiler offers easier installation and serviceability for installers. Unfortunately, Rinnai was known as the tankless water heater brand, not a boiler brand. As a matter of fact, boilers made up only 3% of total sales. Our goal: heat up boiler sales to 8%.

hfa created an arresting creative campaign that put Rinnai boilers in front of the trade audience in purposeful and effective ways. We tapped into the installer’s mindset, rolled out the biggest product launch in the company’s history and kept that momentum going with a tour across the U.S. and Canada. The results — boiler alert — were scalding hot.