hfa Insights, News & Awards

WHAT'S
HAPPENING

At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

20% More Enrollment Than Predetermined Goal

Results

  • 50% Of members are actively engaging with the site to train, develop marketing materials participate in the rewards points program
  • 20% More members enrolled within the first few months than were projected to enroll within the year

Challenge

Simonton Windows sells to distributors, who sell to contractors, who sell to homeowners. The brand needed a way to establish and maintain direct, long-term relationships with contractors to help the brand generate lasting demand.

Insight

hfa conducted extensive research and analyses, which confirmed that contractors wanted brands to act as "behind-the-scenes" business partners to help them to better compete in their local markets.

Solution

hfa worked with Simonton to develop Simonton ProNetwork, a web-based loyalty program especially for contractors. The program includes marketing support and training to help contractors sell and install Simonton products, added incentives for doing so, plus additional resources to help contractors with general business challenges. hfa also helped build awareness and enrollment by creating promotional materials, including direct mail and emails sent directly to contractors, as well as materials for distributors to share with their contractor customers.

http://www.teamhfa.com/news/success-stories/simonton-contractor-loyalty-program/