hfa Insights, News & Awards

WHAT'S
HAPPENING

At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

34% Increase in Leads Passed Through to Clopay's Dealer Network

Results

  • 34% Increase In Leads Passed Through To Their Dealer Network
  • 100% Increase In Visitors To Clopay's Online Visualizer Tool
  • 8% Increase In Unique Visitors To The Website

Challenge

Clopay, North America's largest manufacturer of residential garage doors, needed to engage consumers and drive more leads to its independent dealers. The company needed to reinvent its marketing plan, reinvigorate consumer interest and take its message online for the first time.

Insight

We can convince consumers to think about their garage doors as a unique, design-driven part of their homes as opposed to something that is purely functional and generic.

Solution

hfa developed an integrated campaign that showed consumers how they could reinvent their homes with a new garage door. The campaign included print, video, online display, search, social media and PR, which all drove traffic to a website that allowed users to visualize different door combinations, sparked their imagination and motivated them to contact an independent dealer.