Tracy McCutcheon Joins hfa As Executive Creative Director
Akron, OH (September 30, 2013) — Highly experienced creative leader and digital marketer Tracy McCutcheon has joined Hitchcock Fleming & Associates (hfa), an Akron-based marketing communications agency, as the executive creative director. With nearly 90 associates, hfa is one of the largest marketing communications agencies in Northeast Ohio.
“Tracy is a strong creative leader who complements hfa’s culture very well,” said Matt McCallum, hfa’s vice president of talent development. “She has incredible digital vision, knowledge and expertise, and she understands aesthetic excellence, best practice user-experiences and targeted messaging. In addition, she values and reflects sound strategy and insights, which are hallmarks of hfa.”
Previously, McCutcheon was a group creative director at Rosetta, a global interactive marketing agency. She has more than 15 years of creative leadership and digital marketing experience specializing in digital brand-building, including brand strategy, interactive marketing, concept development and visual identity.
McCutcheon is practiced in the art of creating digital brand experiences that connect people to brands for a wide range of consumer products, retail brand and B2B corporations. She has produced work for top national brands including those in the fashion retail, consumer products, healthcare, utility and financial industries.
“The team at hfa possesses all of the qualities I was looking for in an agency,” McCutcheon said. “I am humbled by the opportunity to lead such a strategic and dynamic creative team, and I look forward to the incredible work I’ll be a part of at hfa.”
McCutcheon holds a bachelor of arts from Purdue University and a master of arts from The Ohio State University. As a part of a collective effort, she has received several Interactive Media Awards for previous work. She lives in Hudson.
Hitchcock Fleming & Associates Inc. (hfa), a leading full-service marketing agency in Northeast Ohio, was named one of the Top Workplaces 2012 and 2013 Northeast Ohio by The Cleveland Plain Dealer. hfa’s areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media for retail, industrial, automotive, medical, travel, building product and government clients.