hfa Provides New Integrated Marketing Communications Strategy and Services for Clopay, PPG and Saint-Gobain
AKRON, Ohio (March 18, 2015) — Hitchcock Fleming & Associates, Inc. (hfa), a leading marketing communications agency, is pleased to partner with Clopay®, PPG PAINTS™ and PPG PITTSBURGH PAINTS®, and the Process Systems business unit of Saint-Gobain to develop integrated marketing campaigns consisting of strategic media, PR and creative elements.
hfa has newly been awarded the paid media business for Clopay, North America's largest manufacturer of residential garage doors. The agency will be responsible for planning, buying and campaign execution, including both digital and offline media. The new program is an extension of the companies' relationship that began in 2013, which also includes strategic planning and creative execution for a variety of residential and commercial trade publications.
"We've been very pleased to partner with hfa to develop our marketing efforts — they bring smart thinking, strategy and inspirational ideas that have really made an impact for our dealers and their customers," said Pat Lohse, Vice President of Marketing for Clopay Building Products. "We're excited to see the next dynamic they'll bring to our paid media elements as well."
Since 2013, hfa has also assisted Clopay with an integrated campaign to engage consumers and drive more leads to its independent dealers and The Home Depot. The campaign includes print, video, online display, search, social media and PR elements that show consumers how they could reinvent and "imagine" their homes with a new garage door — resulting in a 34 percent increase in leads passed through to Clopay's dealer network.
PPG Paints and PPG Pittsburgh Paints, part of PPG Industries' architectural coatings business, have also teamed up with hfa to develop a holistic media, PR and creative program to communicate the launch of the new PPG Pittsburgh Paints and PPG Paints brands, as well as the new PPG Paints nationwide network of stores.
The new programs build upon the established eight-year partnership between hfa and PPG brands, which includes marketing support for the recently relaunched SIKKENS® PROLUXE™ wood finishes, FLOOD® wood stains and LIQUID NAILS® brand adhesives.
"We're happy to be expanding our relationship with hfa and are excited to see what we can accomplish together on these very important brand projects," said Tom Dougherty, Director of Marketing Pro/Trade Channels & Caribbean, PPG Industries.
Additionally, hfa is pleased to support the Process Systems business unit of Saint-Gobain in new marketing initiatives for its Environmental Fluid Sampling & Analysis and Food & Beverage markets. The new partnership includes PR and creative support for a new product introduction, trade show exhibitions and more.
Hitchcock Fleming & Associates Inc. (hfa), a leading full-service marketing agency in Northeast Ohio, was named one of the Top Workplaces 2012 Northeast Ohio by The Cleveland Plain Dealer. hfa's areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media for retail, industrial, automotive, medical, travel, building product and government clients.
Liquid Nails, PPG Pittsburgh Paints, PPG Paints, Sikkens ProLuxe and Flood are registered trademarks of the PPG Group of Companies. Clopay is a registered trademark of the Griffon Corporation. Saint-Gobain is a registered trademark of the Saint-Gobain Corporation.