hfa Insights, News & Awards

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At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

hfa Honored With Three WebAwards

AKRON, Ohio (October 25, 2013) — Hitchcock Fleming & Associates, Inc. (hfa), a leading marketing communications agency in Northeast Ohio, has been honored with three WebAwards from the Web Marketing Association.

hfa received Outstanding Website awards for the Disney Paint and Finishes website by Glidden® Paint and for the LIQUID NAILS® Brand website redesign. hfa also received a Standard of Excellence award for The Goodyear Tire & Rubber Company Digital Dealer Tool Kit website.

The WebAward program is the longest-running annual award competition dedicated to naming the best websites while setting the standard of excellence for website development. Judging criteria include design, innovation, content, technology, interactivity, copywriting and ease of use.

For the Disney Paint and Finishes website by Glidden paint, hfa created an environment that brings home the magic of Disney.

The Glidden paint website features specialty paints that glitter, glow, shine and speckle in colors that complement the signature hues of Mickey, Minnie, the Disney fairies and characters from Monsters Inc., to name a few. hfa created an interactive 3-D room painter to help visitors visualize the results. It includes a gallery of design ideas, Disney-themed wall templates and simple how-to videos.

Only two months after hfa launched the Glidden paint website, visitors were on-site for an exceptional average of five minutes per session. With so much to discover, the Glidden paint website helped bring a splash of creativity into the homes of Disney fans.

For the LIQUID NAILS Brand website redesign, hfa overhauled the site to align with the core belief of builders that a job well done is its own reward.

Contractors need fast access to MSDS sheets and technical product data to ensure they are using the right products on the job site. That’s why hfa implemented a responsive-design feature that automatically resizes content to any screen size, on any mobile device, tablet or computer. Along with streamlined navigation, the average page view per visitor decreased by 29 percent and the time on site decreased by 14 percent, saving contractors valuable time while delivering the information they need.

For The Goodyear Tire & Rubber Company, hfa worked to create a digital Dealer Tool Kit by streamlining the website to create a personalized user experience. This helps dealers to easily navigate through the content that’s most relevant to them.

About hfa

Hitchcock Fleming & Associates Inc. (hfa), a leading full-service marketing agency in Northeast Ohio, was named one of the Top Workplaces 2012 and 2013 Northeast Ohio by The Cleveland Plain Dealer. hfa’s areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media for retail, industrial, automotive, medical, travel, building product and government clients.

Glidden and LIQUID NAILS are registered trademarks of the PPG Group of Companies.

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