hfa Insights, News & Awards

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At hfa, we're always making headlines (and not just the kind that go into ads). Here you can read more about our latest news, strategic insights we've published and awards we've won.

Promotions in Durable Goods: Pushing Promotions Through the Channel

Various promotions can be employed to influence purchase through the channels. A strong sales promotion strategy will benefit all audiences and help produce optimum results.

Source: Consumer-oriented sales promotion. University of Dayton.
Sales Promotion for Influencing Customer Minds. April 2011.

Types of Promotions for Your Brand

Consumer promotions can take the form of discounts or freebies and should be employed based on your unique brand needs and target audience behaviors and preferences. For example a rebate on a low-dollar purchase may not be as attractive as a bonus pack or free sample. However, rebates on large-ticket items are very popular and can motivate consumers into buying.

Source: Consumer-oriented sales promotion. University of Dayton.
Sales Promotion for Influencing Customer Minds. April 2011.