Learn about the capabilities that set hfa apart from typical ad agencies and internet marketing companies.
The Skills
We can do the work of several agencies without leaving our building. Click the headers below for details on what we can do for you.
Account Stewardship
- Marketing Plans
- Promotional Programs
- Product Launch Plans
- Budget Supervision
- Project Management
- Sales and Marketing Alignment Initiatives
- Change Management Planning
- Brand Leadership and Stewardship
Creative Development
- Website and Digital Media Design
- Consumer and Trade Print Advertising
- Broadcast TV and Radio
- Brand/Product Name Generation
- Product Launch Materials
- Collateral, Sell Sheets, Catalogs
- Product Line Review
- POS
- Outdoor/Billboards
- Sales Videos
- Corporate Identity
Social Media Marketing
- Online anthropology research using licensed tools that aggregate and analyze data
- Social Media Strategy Development
- Customer Engagement
- Response Flows and Content Plans
- Creation of appropriate social media tactics, including blogs, Facebook pages, YouTube channels, podcasts and more
- Training
- Community Management
- Validation/tracking, including increases in volume and sentiment of conversation and ROI
Interactive Design and Programming
- Digital Strategy Development
- Website Development
- Interactive Programming
- Interactive Design and Integration
- Social Marketing
- Ecommerce
- Banner Design
- Kiosk Development
- Search Engine Optimization
- Interactive Tracking and Reporting
- Blogging and Podcasting
- Email Marketing
- Mobile Marketing
- Enterprise Content Management Solutions (CMS)
- Build websites and applications on Microsoft.NET platform
- Custom CMS functionality development
- Fluent in numerous platforms, including DotNetNuke, Sitefinity, Sitecore, SharePoint and many more
Research and Planning
- Brand Positioning and Strategy Development
- Brand Messaging
- Purchase Process Development
- Customer Segmentation
- Brand Architecture
- Relationship Marketing
- Sales Promotion
- Database Marketing
- Loyalty Programs
- Product Launches
- Channel Strategy
- CRM Development and Analysis
- Market Research
- Web Usability
- Account Planning and Ethnographic Research
- Qualitative In-field and Online Listening, Aggregation and Analysis
- Quantitative Research and Analysis
- Secondary Research and Analysis, Including:
- Industry and Competitive Analysis
- Brand Architecture Assessment and Alignment
- ROMI (Return on Marketing Investment)
Media Support
- Traditional, Non-traditional and Digital Media Planning and Buying
- Demographic and Geographic Targeting
- Negotiation and Added Value
- Online/mobile advertising: banner ads, rich media, behavioral and contextual targeting and retargeting
- Search engine marketing: keyword recommendation, management and optimization
- Direct Marketing
- Campaign Measurement
- Tracking, Reporting and Optimization
- CPM, CPA, CPC Models
- Target Account Programs
- Sponsorships
Public Relations
- Media Relations
- Press Materials and Press Kits
- White Papers and Advertorials
- Trade Shows
- Event Planning and Coordination
- Speaking Opportunities
- Press Tours
- Developing/Placing Feature Articles
- Media Training
Production Services
- Digital Asset Management
- Illustration, Photo Retouching and Compositing
- Design
- Collateral, Sell Sheets, POS and Catalogs
- Direct Marketing Mailing, Fulfillment and Follow-up
- Print Buying
Here's a partial list of the materials
we can produce for you.
- Brochures, Booklets, Manuals, Catalogs
- Corporate Summaries
- Corporate Style Guides
- Data Storage Devices and Packaging — including CDs, DVDs, USB drives, Webkeys
- Product Labels
- Product Packaging
- Sales Kits
- In-Store Signage
- Retail and Directional Signage
- Counter Displays
- Hang Tags and Aisle Violators
- Point Of Purchase Displays
- Floor and Wall Graphics
- OOH Advertising — including billboards, bus sides, bus shelters, yard signs, captive advertising
- Inflatables
- Sell Sheets, Fliers, Forms
- Posters
- Programs
- Newsletters
- Magazines
- Books
- Business stationery — including business cards, letterhead, envelopes, thank you notes
- Postcards
- Post-It Notes
- Invitations
- Event Tickets and Table Tents
- Palm Cards, Rack Cards
- Dimensional, Pop-Up and Engineered Paper Projects
- Lenticular Cards
- Personalized Mailers
- Calendars
- Pocket Folders
- Binders and Dividers
- Green and Sustainable Products
- Stickers/Labels/Clings
- Thermoformed Product Displays
- Banners, Pennant Strings, Flags
- Tire Centers, Tire Stack Sleeves, Tire Toppers
- Apparel, Bags and Hats
- Promotional Products — including buttons, bands, magnets, cups, pens, mousepads, lanyards, etc.
- Door Hangers
- Vehicle Magnets
- Vehicle Wraps
- Menus, Napkins and Food Packaging
- and many more ...
The Roster
hfa is proud to service a roster of top-tier brands. Click any logo to see our work for that brand.
© 2012 hfa. All Rights Reserved.