About Hitchcock Fleming & Associates (hfa)

THE DETAILS

Founded in 1940, hfa is still going strong almost 75 years later, creating groundbreaking work and delivering results for our clients.

Keith Busch

Managing Partner

888.376.7601

Keith prides himself on bringing an imaginative game plan to the client’s business. The team relies on Keith as a client partner to identify critical implications and help find effective solutions. A highly strategic marketing communications executive, Keith has more than 20 years of experience in helping clients achieve critical growth goals, key metrics and ROI objectives.

  • Skill Set
  • Strategic planning
  • Brand positioning development
  • Brand campaign
    development/management
  • Shopper marketing
  • New product launches
  • Digital, broadcast development
  • Media strategy implementation
  • Event marketing
  • Account History
  • Akron General Health System
  • AkzoNobel (LIQUID NAILS Adhesive, Glidden Paint)
  • The Goodyear Tire & Rubber Company (Goodyear, Dunlop, Kelly, Goodyear Commercial Truck)
  • KraftMaid Cabinetry
  • Simonton Windows
  • Greater Akron Chamber

Tracy McCutcheon

Partner/Creative

888.376.7601

Tracy is an energetic and enthusiastic creative director with over 15 years of advertising experience, during which she has amassed an encyclopedic knowledge of digital branding, online strategy, web design and concept development. She is dedicated to fostering results-driven creative solutions and uses her passion for the industry to both lead and inspire our Creative team.

  • Skill Set
  • Digital strategy and brand experience
  • User-centered design methodologies
  • Interactive marketing
  • Account History
  • Concept and strategy development
  • Multi-channel strategies
  • Team work and thought-leadership
  • Product launches

Dale Elwell

Partner/Client Services

888.376.7601

Dale is focused on making things happen. His strong communication and leadership skills help maximize team performance to obtain results for our clients. From product launches to brand positioning, Dale has a broad experience base that allows him to be versatile and adaptable in helping clients reach their marketing and communications goals.

  • Skill Set
  • Brand strategy and positioning development
  • Brand leadership and stewardship
  • Traditional and interactive communications
  • Creative vision
  • New product launches
  • Strong business-to-business background
  • Account History
  • The Goodyear Tire & Rubber Company
  • Dunlop Tires
  • Kelly Tires
  • Simonton Windows
  • Choice Hotels International
  • IBM
  • Rock and Roll Hall of Fame and Museum

Kevin Kinsley

Partner/Client Development

888.376.7601

The son of a custom home builder and an avid DIYer, Kevin likes to build things. So he understands the relevance of a strong foundation when building solid client strategy, campaigns and programs. The results of Kevin's well-conceived blueprint? Stronger brands and success in the marketplace. With more than 20 years' experience in account management and client services, Kevin puts himself in the customer's shoes every time.

  • Skill Set
  • Expertise in home improvement and building products categories
  • Brand planning
  • New product launches
  • Strategy development
  • Campaign and channel planning
  • Regional and direct marketing programs
  • Account History
  • The Goodyear Tire & Rubber Company
  • Icynene Spray Foam Insulation
  • Carter Lumber
  • Therma-Tru Doors
  • Simonton Windows
  • LIQUID NAILS Adhesive

Matt McCallum

Partner/Operations

888.376.7601

The growth and development of all agency associates comes under Matt's capable leadership. Previously part of hfa's client services team, he additionally oversees agency recruitment and training programs. Passionate about northeast Ohio, Matt is a member of Leadership Akron Class 29 and a former President of Torchbearers, a leadership development organization for young professionals. He has served on several non-profit boards and benefit event committees including the Greater Akron Chamber, CANAPI and the American Advertising Federation of Akron. He also currently serves on the Akron Art Museum's external affairs committee.

  • Skill Set
  • Talent development
  • Human resource management
  • Agency operations and workflow
  • Account History
  • Team and organizational development
  • Organizational leadership

MEET OUR LEADERS

Together, the hfa leadership team has in-depth expertise about every aspect of marketing. Each with many years of experience, the team members are diligent about keeping up with changes, trends and current best practices in both the marketing industry and the industries of our clients.

WHAT WE DO

  • ACCOUNT STEWARDSHIP
  • CREATIVE DEVELOPMENT
  • PUBLIC RELATIONS
  • MEDIA STRATEGY + BUYING
  • BRAND STRATEGY
  • SOCIAL MEDIA MARKETING
  • RESEARCH + PLANNING
  • INTERACTIVE DESIGN + PROGRAMMING

WHAT GOES ON HERE

hfa hums with energy. We recruit and nurture bright souls with a shared passion for insight and creativity. Anyone who has worked with our associates can attest to that. All of it stems from a unified vision. We're not a cult. We're a culture of fun people and ingenious thinkers. It's bright in here, and it keeps getting brighter.

hfa VALUES

  • Collaboration

    To believe in the collective power of our talents

  • Aspiration

    To seek opportunities for positive change

  • Engagement

    To inspire excellence in others

  • Integrity

    To always do the best thing

  • Creativity

    To elevate through ingenuity and imagination

  • Fun

    To believe that good times lead to great work

EXPLORE THE SPACE

hfa’s office began its life as a windowless brick warehouse. Over the years, generations of creative influence have reshaped our space into a brightly lit, multi-level hive of activity. Overall, our office is an accurate reflection of the employees who work there: energetic, vibrant and creative.

GIVING BACK

It is in our DNA to care about the community and to contribute to its well-being. That's why hfa consistently reaches out to local charities and causes to bring joy to the community in any way we can. Here are some of the organizations we've helped:

  • The Andrea Rose Teodosio Foundation
  • The Akron Art Museum
  • To always do the best thing
  • The Akron Civic Theater
  • The Akron General Medical Center Women's Board
  • The Akron Rotary Club
  • The All-American Soap Box Derby
  • The American Cancer Society
  • The Arthritis Foundation
  • Battered Women's Shelter
  • Community Support Services
  • Jackets for Jack (named for our former CEO)
  • The Red Cross
  • The Rock and Roll Hall of Fame
  • The United Way