Founded in 1940, hfa is still going strong almost 75 years later, creating groundbreaking work and delivering results for our clients.
For nearly 25 years, Chuck has been guiding hfa's operations, client affairs, contractual relationships and fiscal management with an uncompromising dedication to integrity and creativity. His straightforward, frank approach to problem-solving helps bolster our ability to effectively provide the best possible service for our clients.
A member of the American Institute of Certified Public Accountants and previously with a “Big 4” accounting firm, Chuck is now active in numerous organizations including the 4As finance committee and Leadership Akron. He is also the former president of the Northern Ohio Golf Charities Foundation Board and former chairman of the Walsh Jesuit High School Board of Directors.
Shirley's marketing, research and account planning experience coupled with her naturally inquisitive nature makes her an ideal leader of hfa's Strategy and Insights department. She also heads up the agency's initiative for mega-collaboration across research, media, PR and interactive disciplines and is a driving force behind the agency's digital marketing services.
Keith prides himself on bringing an imaginative game plan to the client’s business. The team relies on Keith as a client partner to identify critical implications and help find effective solutions. A highly strategic marketing communications executive, Keith has more than 20 years of experience in helping clients achieve critical growth goals, key metrics and ROI objectives.
Tracy is an energetic and enthusiastic creative director with over 15 years of advertising experience, during which she has amassed an encyclopedic knowledge of digital branding, online strategy, web design and concept development. She is dedicated to fostering results-driven creative solutions and uses her passion for the industry to both lead and inspire our Creative team.
Dale is focused on making things happen. His strong communication and leadership skills help maximize team performance to obtain results for our clients. From product launches to brand positioning, Dale has a broad experience base that allows him to be versatile and adaptable in helping clients reach their marketing and communications goals.
Maggie's diverse knowledge and keen insights are instrumental to her clients' strategic planning efforts. With more than 25 years' experience, she has worked in a variety of marketing communications categories including Automotive After Market, Home + Building, Healthcare and Travel/Tourism.
The son of a custom home builder and an avid DIYer, Kevin likes to build things. So he understands the relevance of a strong foundation when building solid client strategy, campaigns and programs. The results of Kevin's well-conceived blueprint? Stronger brands and success in the marketplace. With more than 20 years' experience in account management and client services, Kevin puts himself in the customer's shoes every time.
The growth and development of all agency associates comes under Matt's capable leadership. Previously part of hfa's client services team, he additionally oversees agency recruitment and training programs. Passionate about northeast Ohio, Matt is a member of Leadership Akron Class 29 and a former President of Torchbearers, a leadership development organization for young professionals. He has served on several non-profit boards and benefit event committees including the Greater Akron Chamber, CANAPI and the American Advertising Federation of Akron. He also currently serves on the Akron Art Museum's external affairs committee.
Together, the hfa leadership team has in-depth expertise about every aspect of marketing. Each with many years of experience, the team members are diligent about keeping up with changes, trends and current best practices in both the marketing industry and the industries of our clients.
hfa hums with energy. We recruit and nurture bright souls with a shared passion for insight and creativity. Anyone who has worked with our associates can attest to that. All of it stems from a unified vision. We're not a cult. We're a culture of fun people and ingenious thinkers. It's bright in here, and it keeps getting brighter.
To believe in the collective power of our talents
To inspire excellence in others
To always do the best thing
To seek opportunities for positive change
To elevate through ingenuity and imagination
To believe that good times lead to great work
hfa’s office began its life as a windowless brick warehouse. Over the years, generations of creative influence have reshaped our space into a brightly lit, multi-level hive of activity. Overall, our office is an accurate reflection of the employees who work there: energetic, vibrant and creative.
It is in our DNA to care about the community and to contribute to its well-being. That's why hfa consistently reaches out to local charities and causes to bring joy to the community in any way we can. Here are some of the organizations we've helped: